Born and raised in London, PENNY LOVELL was fascinated with fashion from an early age. A self- described vintage junkie, Penny had an innate creative ability to find and transform inexpensive vintage pieces into the outfits she admired in magazines.
Penny spent a short period of time exploring the world of fashion publicity by working at an agency that represented notable brands such as Burberry. She then landed a job at British ELLE as an assistant to the fashion editor, later moving to New York for 5 years to freelance for notable British publications such as The Independent and Conde Nast Traveller. After meeting Keira Knightley on a shoot and subsequently styling her next press tour, Penny decided to take her career in a different direction and relocated to Los Angeles to focus on red carpet styling.
Penny is drawn to inherently creative women with a strong point of view and has collaborated with an impressive group, - including Anne Hathaway, Rose Byrne, Taylor Schilling, Ginnifer Goodwin, Kristen Wiig, Chrissy Metz, Beth Ditto, Celeste Barber, Mary Elizabeth Winstead, Emily Deschanel, Melissa Barrera and most recently the Hustlers writer director Lorene Scafaria fostering unique, and personal red carpet images for each individual. Her work has also graced the covers and pages of magazines such as W, Japanese Vogue, Vogue Mexico, Interview, Glamour, Harper’s Bazaar, and InStyle.
Penny has often collaborated with designers such as Calvin Klein, Ralph Lauren, Christopher Kane, Tanya Taylor, Thakoon, and Monique’lhuillier, to create custom looks for her clients. She is also committed to championing young designers, as well as highlighting sustainability on the carpet by using and reusing vintage and archival pieces. Penny is passionate about body positivity and is determined to work in an industry where all sizes of women are strongly and equally represented on the red carpet.
She is currently a board member of the National Standard Institute (NSI) and also an advisory to the Dressember Foundation, for whom she has designed dresses that are hand made in Nepal by Elegantees , a company whose workforce is primarily women and men who have overcome human trafficking.
Penny currently resides in Los Angeles, CA.