Born and raised in Detroit, JOEY MAALOUF knew at the young age of 15 that he wanted to be a part of the beauty industry. Yearning for a challenge, Joey moved to New York City in 2005. He has since built an impressive roster of loyal clients due to his incredible skill, attention to detail and infectious personality. When women want to look their best, they turn to Joey. Celebrities including Jessica Alba, Molly Sims, Rachel Zoe and Diane Von Furstenberg trust Joey for his exquisite vision. Whether creating a simple bun for a daytime event or a dramatic eye for a black tie event, Joey is equally adept in a myriad of looks. In addition to creating iconic moments for red carpet events, editorial features, advertising campaigns and television appearances, Joey is also an expert "How To" influencer in the industry. In 2015, he launched The Glam App, the beauty on-demand service which delivers glam experts to your front door. More recently, in 2016 he launched the makeup line ISH with FabFitFun, that offers fresh and innovative makeup that celebrates authentic beauty from the inside out.
Joey currently resides in Los Angeles, California.