Born and raised in London, PENNY LOVELL was fascinated with fashion from an early age. A self-described vintage junkie, Penny had an innate creative ability to find and transform inexpensive vintage pieces to the high couture outfits she admired in magazines. She worked her first job at age 15 at a trendy clothing boutique and found her natural talent for styling the mannequins and store displays.
Penny explored the fashion publicity world by working in-house at Burberry for a short period of time before landing a job at British ELLE as an assistant to the fashion director. In 1999 she moved to New York, continuing to freelance for British ELLE, Condè Nast Traveller, The Sunday Telegraph, and Harvey Nichols. Penny relocated to Los Angeles in 2004 where she was an instant hit with some of Hollywood’s finest.
Penny has styled the likes of Anne Hathaway, Rose Byrne, Taylor Schilling, Ginnifer Goodwin, Laura Carmicheal and Mary Elizabeth Winstead. Her work has graced the covers and pages of magazines such as W, Japanese Vogue, Interview, Glamour, Harper’s Bazaar and InStyle.
Penny resides in Los Angeles, CA with her husband and their 3-year old daughter.